NeverEnding has broken onto the iGaming scene as a fast, frictionless, and bureaucracy-unhampered provider. The company draws inspiration from the land-based slot sector to shape a mobile-first experience while starting with familiar mechanics to build player trust. With 70+ integrations already live, the company aims to accelerate iteration, refine engagement tools, and leverage its experienced team. By next year, success means award nominations and market-shaping tournament innovations. In this exclusive interview, NeverEnding CPO Taras Barannik speaks with Casino Guru and details what is next for the company.

Q: For readers encountering the name for the first time, what is NeverEnding, and what specific industry dynamic or "pain point" pushed you to launch now?

We are the game provider with a stable integration framework, but at the core, we’re trying to fix something much simpler: the industry has made fast delivery far too complicated.

What pushed us to launch now is the pattern many of us have seen for years.

Big providers struggle with speed because of heavy processes. Younger studios struggle with quality because they move too quickly. Operators sit in the middle, trying to plan growth around timelines that shift constantly.

We didn’t launch to "disrupt" anything. We launched because the timing felt right to build a studio with clean processes, experienced people, and an infrastructure that doesn’t get in its own way. If we can remove friction and let operators move faster, then we’re doing our job.

Q: What trends are you foreseeing in the upcoming future and which one of them are shaping your product roadmap right now?

We actively follow trends in land-based slots, and they have the biggest influence on our initial roadmap.

The main goal is to bring the mobile gaming experience as close as possible to the feeling you get when standing in front of a three-meter slot machine.

There are many limitations, of course, but also ideas we haven’t seen on the market yet.

We’ll talk about them later, some surprises are better revealed in action!

Q: You advocate a "no-bureaucracy" delivery model that promises fast deployment and minimal integration friction. What allows you to do this when large, established suppliers apparently cannot?

It’s a combination of things that allows us to achieve high performance, not just the lack of bureaucracy or the latest AI trends.

We started with a clean slate, and that gives us an advantage over large providers or those trying to copy their approach entirely.

A lot of development tasks can be automated; many "monkey job" tasks shouldn’t consume time at all, yet they often take up to 20-40% of an employee’s day.

We think about scalability first, and only then sit down to tackle the task itself.

Q: You have more than 20 titles slated by August 2026. Can you tease a few of the most representative concepts and what, in your mind, gives them distinctiveness in a crowded content market?

We’re starting with mechanics and slot concepts players already know and trust, like Coin Dozer: Hold & Win.

Our initial goal is to build credibility with the player, and the easiest way to do that is with a product that’s 100% familiar and intuitive.

Of course, we have unconventional setups and unique mechanics planned, but we’re not crazy enough to open with them: experience shows it’s rarely effective.

We get the basics right, scale our integrations, and then we’ll have everything we need to shake the market and collect some awards.

Q: You already sit on 70+ live integrations. Beyond the vanity of the number, what leverage does this give you commercially and strategically in your first year?

Commercially, it lets us behave like a mature provider much earlier than most new entrants. We’re not knocking on doors asking for a chance; we’re delivering content through channels operators already use. That reduces friction for them and gives us a broader, more diverse testing ground for our titles.

Strategically, it means we can focus on making better games instead of fighting distribution battles. When the integrations are already there, iteration becomes the competitive advantage.

So the leverage isn’t the number, it’s the acceleration. Every new title gets real market data in week one, not year one.

Q: What is your future strategy in terms of product development, and technology investment?

As I mentioned earlier, we’re investing heavily in building the ideal development process that allows us to scale easily and quickly.

But that’s only the first part of the foundation we’re laying.

The second part — and the more important one — is the people and their experience.

Every member of our team has years of hands-on experience in slot development, and that’s the only real recipe for a strong and effective start.

Q: Your scope goes beyond game delivery, and you also build engagement and promotional tools. How do these tools support NeverEnding’s long-term goals, and do you see meaningful room left for innovation in player-engagement tech?

We have extensive experience not only in iGaming but also in Social Casino, and we can confidently say that what we see on the market right now is far from ideal in terms of player engagement.

We’re starting with the standard "gentleman’s set": gift spins and, a bit later, local tournaments.

We’re ready to push live-ops events and tournaments further than what the market offers today. It will come with time and with the increased number of integrations we’re already building.

Q: If we revisit this conversation at the end of next year, what do you consider a "success state" for NeverEnding by that point?

A year from now, we should already be discussing our first slot award nominations, the release of new player-engagement tools, and our market-shaping approach to tournaments.

‍